Some links on your site can't be followed by Google's crawler, meaning those destination pages won't show up in search results even if they have great content.
On WordPress
This often comes from mega-menus or custom navigation plugins. Check your menu settings in Appearance → Menus and ensure all links have real destination URLs set.
On Shopify
Check your navigation in Online Store → Navigation. Ensure all menu items have real URLs set. Custom theme sections with JavaScript-driven menus may need developer attention.
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