Your site has links that lead to pages that no longer exist or return errors. Every broken link is a dead end for a visitor. Google also notices dead links when crawling and may reduce your site's trustworthiness score as a result.
On WordPress
Install the free Broken Link Checker plugin — it monitors every link on your site and highlights broken ones in your dashboard under Tools → Broken Links. You can fix or remove links directly from that list without hunting through each page.
On Shopify
Shopify doesn't have a built-in link checker. Use a free tool like Dead Link Checker (deadlinkchecker.com) to scan your store. Fix broken links by editing the relevant page, blog post, or product description in your Shopify admin.
Pro tip: Internal broken links — links to pages on your own site — are the most damaging because they send visitors to a dead end and signal a maintenance problem to Google. Fix these before worrying about external links.
SiteSprout scans your site, tells you which issues you actually have in plain English, and keeps watch so nothing breaks silently.
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