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Technical Health

Your site has broken links

What this means for your business

Your site has links that lead to pages that no longer exist or return errors. Every broken link is a dead end for a visitor. Google also notices dead links when crawling and may reduce your site's trustworthiness score as a result.

How to fix it
Easy
15–30 minutes

  1. 1The broken URLs are listed in the "Quick tip" for this issue — start there so you know exactly which links to fix.
  2. 2Click each broken URL in a browser to confirm it shows a 404 page.
  3. 3Check whether the page was moved or renamed on your site. If so, update the link to point to its new address.
  4. 4If the page was deleted and won't come back, remove the link entirely or replace it with a link to a related page.
  5. 5If the broken link goes to an external website you don't control, find an alternative resource or remove the link.
  6. 6After fixing, trigger a new scan to confirm the broken links no longer appear.

On WordPress

Install the free Broken Link Checker plugin — it monitors every link on your site and highlights broken ones in your dashboard under Tools → Broken Links. You can fix or remove links directly from that list without hunting through each page.

On Shopify

Shopify doesn't have a built-in link checker. Use a free tool like Dead Link Checker (deadlinkchecker.com) to scan your store. Fix broken links by editing the relevant page, blog post, or product description in your Shopify admin.

Pro tip: Internal broken links — links to pages on your own site — are the most damaging because they send visitors to a dead end and signal a maintenance problem to Google. Fix these before worrying about external links.

Does your site have this problem?

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