Custom fonts are blocking your page from showing any text at all until they finish loading. Visitors see a blank space where words should be — which looks broken and drives them away.
On WordPress
Most themes let you change the Google Fonts URL. Find it in Appearance → Customize → Typography and add &display=swap to the font URL. Alternatively, use the OMGF plugin to self-host Google Fonts automatically.
On Shopify
In your theme.liquid file, find the Google Fonts link tag and add &display=swap to the href URL. Or use a Shopify font picker that supports display=swap.
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