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Page is missing a search engine description

What this means for your business

Your page is missing the short description that appears beneath your link in Google search results. Without it, Google auto-generates one that may not represent your business well — reducing the number of people who click through to your site.

How to fix it
Easy
10–20 minutes

  1. 1Write a meta description for each page: a 150–160 character summary of what the page is about, written to make someone want to click on it in search results.
  2. 2Add it in the HTML <head>: <meta name="description" content="Your description here.">
  3. 3Make each description unique — duplicating descriptions across pages confuses Google and reduces click-through rates.
  4. 4Include your primary keyword naturally in the description — Google bolds it in search results when it matches the user's query.
  5. 5Write it like an ad for your page: what will the visitor find? What problem does it solve? Why should they click?

On WordPress

Install Yoast SEO (free) or Rank Math. Both add a meta description field to every page and post editor. They also show a preview of how it'll look in Google.

On Shopify

In the page/product/collection editor, scroll to "Search engine listing preview" at the bottom. Click "Edit website SEO" to add a meta description directly.

Pro tip: If you have a blog or many pages, focus on your highest-traffic pages first (check Google Search Console to see which pages get the most impressions).

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